Every year, the Flower Council develops several style trends for the horticulture sector, in collaboration with Tuinbranche Nederland, iBulb, INretail, and Bureau Nijman + Van Haaster. The Green Industry Trends for 2024 consist of four style trends that focus on flowers, indoor plants, and outdoor plants. In this article, we will explore the style trend Playful Construction, which is all about experimentation. Keep reading to get inspired!

Style Trend 2024: Playful Construction

Playful Construction is all about experimentation. Playful solutions and structural exuberance, like giant links that together form a sofa. Everything appears to be the consequence of a surprising perspective on consumer items and decorative products. The core values of this trend are: cheerful, colourful, playful, creative, original, surprising, structural and inquisitive.

Playful Construction
Image: The Flower Council

Playful Construction in interior design

Within Playful Construction, the interior has an optimistic look & feel thanks to product combinations and cheerful colours. Eye-catching and structural shapes offer a surprisingly different perspective on the products. This new form language is the most important product ingredient, alongside the eye-catching use of colour. In other words, the materials are less important. However, we do see lots of tubular constructions made of metal, plastic or glass, which helps to shape the structural character of this trend. The surfaces are mostly smooth. Patterns also play a minor role, with limited appearances of stripes, block checks, ridges, and circles.

Colour is key within this trend, which features a highly diverse colour palette. This palette includes bright colours, fresh pastel hues, silver and light grey, all of which can be combined endlessly. With flowers, we see lots of circular shapes in the flower arrangements themselves as well as the subsoil. Hanging plants also play an eye-catching role, excitingly duelling with basic constructions in pots or wall decorations.

Image: The Flower Council

Playful Construction in the Garden

Outdoors, the cheerful colours immediately catch the eye. Once again, we have sought creative and constructive solutions that show the space in a different light. Perspective provides new insights, and constructive jokes gain an extra dimension through the use of colour. Flexibility and surprise are achieved with colourful and light objects that are easy to move around. In terms of plants, exotic plants and cheerfully flowering species are perfect for this trend.

Learn more about the other three style trends for 2024: Meaningful Earth, Viva La Vida and Gentle Paradox.