Every year, the Flower Council develops a number of style trends for the horticulture sector, in collaboration with Tuinbranche Nederland, iBulb, INretail, and Bureau Nijman + Van Haaster. The Green Industry Trends for 2023 consist of four style trends focusing on flowers, indoor plants, and outdoor plants. In this article, we will explore the style trend Vintage Folklore, which represents attention to diversity and a product’s useful purpose. Keep reading to get inspired!

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Style trend Vintage Folklore

In this hardened society, we feel the loss of connection and harmony. That is why the style trend Vintage Folklore represents attention to diversity and a product’s useful purpose. The motto is not to throw out, but to repair and patch up with love. It has influences from the 70s, where creativity, vibrant colours, and flowers come together.

The core values of Vintage Folklore are diversity, respect for the product, vintage, attention to the product’s lifecycle, colourful collection, rustic folklore, DIY, creative, influences from the 70s, and small flower patterns (millefleur).

Vintage Folklore
Image: Styled by Sabine

Vintage Folklore in interior design

Vintage Folklore has influences from the 70s, from rustic folklore, handicraft, and fine flower patterns, but also composed of different products and materials, damaged and broken shapes as if they were glued together. This results in a personal interior with a warm and inviting atmosphere. Think of soft furniture with round shapes, coloured plates on a wall and patchwork. Vintage Folklore contains many materials that nod to the 70s. Jersey, bouclé, corduroy, textile, crochet and knitting works, veneer, tiles, and pottery are examples of this. The shapes are also inspired by the seventies and rustic folklore. Handicrafts, recycling, and upcycling determine the design. We see the same sources of inspiration for patterns, with alternated patterns that form a harmonious whole. Patterns with flowers are also commonly used.

The colours within this trend are cheerful and diverse, and seemingly mismatched at first glance. Expect a colourful palette with natural and bright shades, as well as pastels next to darker hues. In short, a colour chart full of potential colour combinations. Bouquets are colourful and wild, with accents of dry flowers. There are plants everywhere and each one of them is cherished, even the misfits.

Vintage Folklore
Image: Styled by Sabine

Vintage Folklore in the garden

Outdoors, we also see a garden form more spontaneously through the use of elements that happened to be there. Like a patchwork, in which each piece has been created separately with love and care. This results in a creative garden or balcony, riddled with beautiful recycled finds, where everyone is welcome and where anything is possible. Here, you can find multicoloured garden furniture, patterned fences, and a vibrant collection of plant pots.

Also read: The interior design trends for 2023: organic, sustainable and colourful